Newly branded as Barrière Collection, the group now has 20 exceptional hotels in France, NY, Marrakech and is entering a new era of international development. This dynamic global expansion includes announcing the opening of a hotel in Lisbon for 2026, alongside the signing of two prestigious hotels in Miami and São Paulo. Concurrently, the group continues to elevate its iconic destinations. The Hotel Normandy Barrière in Deauville now features a new Guerlain spa and vibrant restaurants, including the beachfront Ciro’s Deauville. On the Côte d’Azur, Le Majestic Cannes unveils major room updates, the beach restaurant Ciro’s will be complemented by a Beefbar, a luxury dining concept also opening in Marrakech. From exclusive retreats of 10 to large-scale events of 1,500 guests, the Barrière Collection seamlessly tailors its diverse and authentic destinations to your group's unique needs.