The strength of the brand lies in its ability to optimally meet the needs of guests. To fulfill this task, every brand needs someone who continuously builds and maintains it. Someone who adapts it to changing requirements to keep it modern.

Sylt Marketing GmbH (SMG) focuses all its energies on further strengthening the Sylt brand by consistently managing and passionately marketing it domestically and internationally. The central task of the company is cross-location, target group-oriented marketing for the destination.

The tasks of the SMG include:

• Domestic and international marketing
• Cooperative domestic marketing to attract new guest potentials
• Tourism cooperations, e.g., with tourism service providers, carriers, transport companies, and tourism marketing organizations
• Focus on brand management and brand maintenance as a central success factor
• Press and public relations work