The mission of Visit Rio is to promote Rio de Janeiro as an ideal destination for all types of tourism. The city is renowned for its strengths in both leisure and business tourism, offering breathtaking landscapes and world-famous attractions such as Christ the Redeemer and Sugarloaf Mountain. Rio's natural beauty includes the iconic Copacabana Beach, as well as Tijuca Forest and Pedra Branca, two of the largest urban forests in the world.

In the business tourism sector, Rio has long-standing infrastructure that makes it a perfect destination for events of all types and sizes. The city offers well-equipped event spaces and reliable service providers. A key objective of Visit Rio is to assist companies and event organizers in hosting successful events in the city, acting as a consultant and providing expert support throughout the planning process.