A program to fuel the future of events
“No event planner wants to deliver an ordinary event. That’s just not in their nature. So, we focus on delivering a well-balanced mix of logistics, operations and partner management—alongside sessions that inspire, wow, move and motivate.” Tahira Endean, Head of Programming, IMEX Group
No matter where you are in your career—new, seasoned, or somewhere in between—this year’s education line-up has something for you. Because while your job title might not have changed, the events world most definitely has.
What’s on the program?
The logistics you can’t live without—our event logistics track sessions are the foundation of an event planner’s life, and include risk specialist, Simon Garrett, talking about how to support and train an event team to handle a crisis, showing how leading global event companies prepare their teams. Other experts cover negotiating and contracting, supply chain management and more.
- A whole day on experience design. Expect insights on innovation and transformation from the World Experience Organization (WXO), the College of Extraordinary Experiences and the Event Design Collective.
- A new design matters track showcasing elements of design that aren’t specific to event design—think fonts, photography, branding and how to unlock creativity. Florian Schötterl, Project Assistant for Leitz-Park Marketing GmbH workshops how to use your smartphone to get much better pictures. Or join IMEX Head of Design, Anna Gyseman, Tobias Geisler, co-founder and CEO, Vave Germany, and Robert Dunsmore, Creative Director, Ideas Factory as they discuss why organizations that focus on good design across all aspects of their business consistently perform better and achieve sustained success.
- Magic, Ferrari and the alchemy of experience. If you’ve worked for both the Institute for the Future in Palo Alto and for Ferrari and you love the illusion of magic, you’re guaranteed to have great stories; meet Ferdinando Buscema who claims that you don’t need a big glossy budget to make every touchpoint count, but you do need to understand the Alchemy of experience: Turning everyday interactions into gold.
- Extreme leadership lessons. Former combat helicopter pilot, Sarah Furness; policeman turned resiliency advocate, Rob Hosking; charity adventurer, Josh Stinton or corporate adventurer, Matt Garman will all offer interesting—and personal—perspectives on work and ways of living boldly.
- Coping with climate anxiety. Anna Abdelnoor, CEO, isla unpacks climate anxiety while ensuring you feel empowered to make a positive impact and manage the many unknowns.
- Fresh research, forecasts and trends. The World’s Most Welcoming Events (WMWE), the Global Association Research Initiative plus the Global Destination Sustainability Movement, US Travel Association, Skift, AMEX, Northstar and Cvent are just a few of the organizations releasing new data at the show. In a fast-changing world, their insights are more critical than ever.
- A refreshing take on AI with David Colla of 150up for a pithy take on this escalating technology in You are useless—AI v creatives.
- Tough Talks for safe-space conversations about resilience, mental health, the menopause, or how to navigate grief and loss.
- Breathing. Yes, even breathing is on the schedule. Join Victor Angel in the Well-being Lounge to explore mindful breathing techniques that calm the nervous system and help you feel grounded and connected.
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