CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train

Copenhagen’s new experience economy, CopenPay, is back. The goal is to raise tourists’ awareness about making more conscious choices. The initiative, which allows visitors to “pay” for experiences with actions, returns three times bigger, runs twice as long and rewards train travel.

Tourism is a major contributor to CO2 emissions and there is a need to change the mindset of tourists and encourage more conscious choices. New research shows a large willingness among tourists to act more responsibly and leave the destination better than they found it.

Last year, Copenhagen changed the agenda of tourism globally by introducing CopenPay as a pilot program where conscious actions became a currency, allowing visitors to earn free cultural experiences. Now, CopenPay is back – more than tripled in size with 100 participating attractions across Copenhagen and running twice as long, 9 weeks.

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