EIC and JMIC to join forces to advance industry sustainability efforts, advocacy and economic research
EIC (Events Industry Council) and JMIC (Joint Meetings Industry Council) announced a new collaboration yesterday (Wednesday, May 21) to align efforts in three critical areas: advancing sustainability in the global events sector, advocating collectively on behalf of the business events industry, and producing the next global Economic Significance Study in partnership with Oxford Economics.
This collaboration brings together two of the industry’s leading global organizations, uniting their respective networks and expertise to strengthen the voice, influence and long-term resilience of the business events community worldwide.
With the global industry navigating heightened uncertainty—ranging from shifting regulatory frameworks and macroeconomic volatility to evolving geopolitical conditions—the need for coordinated action has never been more important. This collaboration aims to help industry stakeholders respond proactively and strategically in a period of accelerated change.
The collaboration will focus on three priority areas:
Sustainability Alignment: JMIC’s Net Zero Carbon Events initiative and the EIC Sustainable Event Standards will be leveraged in parallel to accelerate the industry’s transition toward more sustainable events. By aligning resources and frameworks, the collaboration will support a more coordinated and effective approach to environmental and social responsibility across all levels of the events ecosystem.
Unified Global Advocacy: In today’s complex and rapidly evolving policy environment, where travel restrictions, carbon regulations and geopolitical tensions continue to shape industry operations, the two Councils will collaborate on advocacy efforts to amplify the industry’s voice and ensure it is recognized as a vital contributor to economic development, innovation and societal progress.
2026 Economic Significance Study: Beginning in 2025, EIC and JMIC will work together with Oxford Economics to produce the next global Economic Significance of Business Events Industry report, to be released in 2026. This seminal research will provide updated insights into
the size, scope and strategic importance of the business events sector across international markets, offering critical data to inform public and private sector planning.
Both EIC and JMIC view this partnership as a significant step forward in strengthening industry collaboration, building resilience, and shaping a more sustainable and impactful future for global business events.
EIC booth G240
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