
On April 30th, 2025, the Mallorca Convention Bureau officially launched its new brand identity, a symbol of a renewed vision and commitment to positioning Mallorca as a leading, sustainable and accessible MICE destination in the Mediterranean.
With a fresh image, new leadership and a clear strategic plan, the Mallorca Convention Bureau is entering a new era focused on international visibility, collaboration with event professionals, and the promotion of high-value, authentic experiences across the island.
The new direction reflects Mallorca’s full potential: a modern destination where quality, culture and sustainability come together to inspire successful events.




