Founded by Lina Moskvina, MICE&more was conceived as a glossy trade magazine that would answer hundreds of questions about where, how, when and who to organize events with; that would set new trends, and that would significantly raise the bar for the industry.
In October 2015, the first issue of the magazine launched. That was followed a year later by the first international edition in English. After the publication of only the second issue of the international edition MICE&more received the Most Influential MICE Media award at World MICE Day in Qingdao, China.
Over 10 years, the MICE&more team have completed several hundred media projects, including special themed issues, and interviews in countries around the world.
In 2023, MICE&more changed their positioning to focus on international marketing. Media, creative and marketing forms the basis for all of their projects, and innovative and unique approach.
The special anniversary issue of MICE&more International 2025 examines a wide cross-section of meetings, events and business travel, covering China, Mauritius, the best meeting and event hotels, the best gastronomic experiences and the best incentive ideas.
Their mission is to unite representatives of the meetings industry from all continents who share common interests. MICE&more invite you to become part of their world, whether you read their publications online, subscribe to their news digest, or contact them to discuss future collaboration.
Booth A420
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