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Poland is making significant strides in sustainable tourism in this part of Europe, with four of its cities - Kraków, Gdańsk, Wrocław, and Szczecin - actively participating in the Global Destination Sustainability Movement (GDS-Index). Each of these Polish cities brings unique initiatives and achievements to the table, reflecting a collective commitment to responsible and regenerative tourism.
Their alignment with global sustainability standards is transforming how Poland positions itself on the international stage, not just as a host, but as a forward-thinking partner for green meetings and regenerative tourism. Whether you're a PCO, DMC, venue manager, or corporate planner, these cities offer compelling case studies in sustainable destination management.
Kraków holds the distinction of being the first Polish city to join the GDS-Index in 2023. The city's Sustainable Tourism Policy for 2021–2028 emphasizes building harmony through participation and partnership.
Initiatives like the "Zeroemisyjny Kraków" project aim to transition the city towards climate neutrality, while the Kraków Development Strategy 2030 addresses various social and environmental factors to create a more lifestyle-friendly city.
In the 2024 GDS-Index report, Kraków improved its ranking by eight places, now standing at 72nd globally. The city received commendations for its destination management strategies and community-focused programs such as the Civic Budget and the City Helpers campaign.
Kraków Convention Bureau website - Sustainable Meetings: https://convention.krakow.pl/english/277003,artykul,sustainable_meetings.html
Gdańsk became the second Polish city to join the GDS-Index, demonstrating a strong commitment to sustainable development. The city has been nominated for the Most Improved Destination Award in the 2024 GDS-Awards, highlighting its significant year-over-year progress in sustainable destination management. Gdańsk's efforts include integrating green practices into its tourism and event sectors, aligning with global sustainability standards.
The city's convention bureau has been instrumental in promoting sustainable practices within the MICE industry. By hosting events like the Velocity 2025 Conference, the annual "Trends In Tourism" conference, and the “Regenerating Polish Destinations: Sustainable Tourism in Action” workshop Gdańsk has provided a platform for industry professionals to discuss and implement sustainable event strategies. The city's focus on sustainability has not only enhanced its reputation but also attracted international conferences and events, contributing to its economic growth.
Gdansk Convention Bureau website - Sustainable Gdansk https://gcb.visitgdansk.com/sustainability.qbpage
Wrocław, often referred to as the "Venice of the North" due to its numerous waterways and bridges, officially joined the GDS-Index in 2025. The city has long embraced sustainability, and its inclusion in the GDS-Index allows for a comprehensive assessment and enhancement of its efforts.
Wroclaw Convention Bureau website - Green City https://convention.wroclaw.pl/green-city/
Szczecin joined the GDS-Index in 2025, reinforcing its dedication to sustainable tourism and event management. The city's "Floating Garden 2050" strategy focuses on leveraging its abundant greenery and waterways, which cover more than half of the city, to create a thriving and attractive environment for residents and visitors. In 2024, Szczecin recorded 822,400 overnight stays between January and September, marking a 9.1% increase compared to the same period in 2023. The city's natural assets and strategic initiatives position it as a leader in sustainable tourism.
Hotels and event venues are adopting green certifications and implementing practices that align with environmental and social governance standards, further solidifying Szczecin's role in sustainable tourism.
Szczecin Convention Bureau website https://conventionszczecin.eu/en/why-choose-szczecin/
Poland will have a significant presence at IMEX Frankfurt 2025, with Kraków, Wrocław, and Szczecin showcasing their sustainable tourism and MICE offerings at the Polish national stand organized by the Poland Convention Bureau. Attendees can learn about each city's unique initiatives in ESG integration, sustainable event planning, and green hospitality practices.
You can book meetings online at the IMEX website https://imex-frankfurt.com/newfront/exhibitor/4715
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#Poland #PolandCVB #IMEX25 #eventprofs
