Room2Give: Wyboston Lakes Resort’s latest ESG initiative will empower communities through charitable support

At IMEX Frankfurt, Wyboston Lakes Resort will feature Room2Give, its new Environmental, Social, and Governance (ESG) initiative that will not only reduce consumption but also enable the Resort and its guests to support local community organisations.

Guests staying at the venue’s Woodlands Event Centre or Willows Training Centre for more than one night will be able to choose which of three local charities to support by opting out of room cleaning. Every time a guest opts out, a donation is made to the Room2Give fund. 

Guests actively choose which charity their contribution supports by hanging the corresponding door hanger.

Each room will have four door hangers:

• One for The Pavement Project, Bedford, advocating for the homeless and those in need. Providing essential food, clothing, and toiletries, as well as positive interaction and platforms for personal growth and educational development.
• One for Samuel Pepys School, St Neots, is a special educational needs (SEN) school that offers vital support and resources to children with learning disabilities.
• One for Woodgreen Pets Charity, Godmanchester, which rehabilitates and rehomes dogs, cats and small pets, and provides hands-on support for pets in homes.
• One for a “Spruce Up” (cleaning service).

If no hanger is displayed, the “charity of the month” will automatically receive the donation. Each week the featured charity rotates to ensure balanced exposure.

Louisa Watson, Marketing Director & Sustainability Lead at Wyboston Lakes Resort, explains, “In developing Room2Give, we wanted to deepen our commitment to ESG responsibility while making a meaningful difference in our local communities. The scheme reflects our core values of community engagement and social responsibility, strengthening ties with the areas in which we operate.