Thailand Convention and Exhibition Bureau (TCEB) is marking its presence at IMEX Frankfurt 2025 with the debut of “Meet in Thailand: Your Success, Your Moment”, offering 3M elements to generate higher value for events.
The debut was made during TCEB press conference yesterday (Tuesday, May 20) led by Mr. Puripan Bunnag, TCEB Senior Vice President.
Mr. Puripan stated: “TCEB is dedicated to making offerings that meet the shifting demands of the business world, so that holding events in Thailand can deliver higher value, better return on investment and greater return on experience. After working in partnership with our stakeholders to overcome economic challenges, we have crafted “Meet in Thailand, Your Success, Your Moment” covering 3M elements: MaxiMICE, Meaningful, Memorable—offering upgraded resources and new ingredients in Thailand that will give a definition of events in a new light”.
MaxiIMICE—to invite clients to explore and maximize new development of products and services or enhanced and upgraded offerings in Thailand. They range from enhanced accessibility due to increased flights, more capable and potential city destinations, new investment in properties, growth of unconventional venues, a larger pool of qualified meetings manpower and standard-certified enterprises and richer options of localized experiences to stronger government support.
Meaningful—partly derived from TCEB’s policy to advance the performance of the meetings industry under the framework of Environmental, Social and Governance (ESG). It offers clients possibilities to create more purposeful events with measurable impacts. Spotlighting on sustainability, Thailand has developed low carbon routes, meetings and events suppliers certified with sustainable event management, and professional bodies for designing, auditing and verifying the sustainable performance of events. Furthermore, there are choices of activities designed to involve and benefit local communities in every meetings and events city and other potential destinations across the country.
Memorable—with strong hospitability, adaptability and wealthy cultural assets, Thailand is always ready to deliver return on experience. With an extensive network of stakeholders in the creative sector, event designers, local communities open to the meetings industry and tech entrepreneurs, Thailand can help clients craft events with unique cultural immersion and fusion, finely blended business and leisure, tech-driven execution, contribution to local communities, plus the human touch that will create enduring memories.
become a global MICE and mega events destination that can drive the country’s strategic industries and national economy.
Booth A180
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