I lead the Sabah International Convention Centre (SICC), driving its strategic growrh and international positioning within the global Business Events (MICE) industry.
My focus is on strengthening SICC’s competitiveness, expanding international partnership, and enhancing Sabah’s profile as a preferred destination for business events.
Objectives for attending IMEX:
Strengthening SICC’s global visibility in the MICE sector
Building strategic connections with international event organisers and indutry leaders.
Exploring new business opportunities and partnership
Gaining insights into global trends and best practices
