General Manager of Wonderwell Morocco and COO of Zalagh Voyages, a leading DMC with over 25 years of experience in luxury travel and tailor-made incentives across Morocco. As a SITE member and CIS-certified, I specialize in crafting unforgettable journeys and impactful corporate events that celebrate the spirit and diversity of Morocco.

With academic training in Business Administration and a Master’s in Business Analytics from ESADE Business & Law School in Spain, combined with experience studying in the United States, I bring a global vision and data-driven mindset to everything I do.

I speak Arabic, French, English, and Spanish, which helps me build authentic connections and deliver seamless experiences to clients from around the world.

Through Wonderwell, my goal is to reimagine Moroccan travel—where culture, community, and creativity meet luxury and purpose