President & CEO
ASAE
Michelle Mason, FASAE, CAE, serves as the President and CEO of the American Society of Association Executives (ASAE), where she is focused on advancing the professional practice of association management. Before ASAE, Michelle served as the President and CEO of Association Forum for seven years; as Managing Director of Strategy and Innovation at the American Society for Quality (ASQ); and Vice President of Strategic and Future Focused Research Programs at ASAE.
Michelle currently serves on the Board of Directors for Destinations International and the Alzheimer’s Association National Capital Area Chapter. Michelle is a Chicago Business Journal Women of Influence Honoree 2019; Chicago Defender Women of Excellence Honoree 2019; the CEO Update Professional Society CEO of the Year 2020; and Smart Women in Meetings Hall of Fame inductee 2022. Michelle also received the 2024 John H. Graham IV Association Executive Award from the Boy Scouts of America National Capital Area Council, the 2024 Alzheimer’s Association Vision Gala Association Honoree, and the 2025 Marin Bright Legacy Award from Smart Meetings. Michelle is a Certified Association Executive (CAE) and an ASAE Fellow (FASAE).
Date

Whether you’re an association leader or an association events professional looking for a way to navigate the unprecedented challenges facing associations in our uncertain world today, this is the event for you. Led by expert global speakers, our collaborative program offers insight, inspiration and resolutions.
Topics include thriving in the AI era, understanding the forces shaping the future of associations, marketing and partnerships, navigating partnerships in a shifting global landscape, and more. The full program can be viewed, here.
This program is by invitation only. Please contact Laura Lewis if you are interested in attending: laura.lewis@imexevents.com
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 5.5 credits
* CSEP Approved