Founder and CEO of Nordic Ways, a DMC specialized in tailor-made experiences, incentive travel, and corporate event logistics across the Nordic countries since 2011.
With a strong background in hospitality, cultural tourism, and international events — particularly in the pharmaceutical sector — she leads with a strategic approach, combining storytelling, operational excellence, and trusted local partnerships.
Under her leadership, Nordic Ways has become a regional reference, proudly part of global alliances such as 1DMC World and GDA MICE. Current focus areas include innovation, sustainability, and accessibility in high-end travel experiences.
