I have been working for the Ministry of Heritage & Tourism since 2010, focusing on promoting Oman in Italy through marketing and communication activities, and I am a destination specialist.
Since 2022, I have been managing Oman Convention Bureau, overseeing the positioning of the MICE product in the Italian market. This has included building relationships with key incentive houses, event agencies, and PCOs, organizing fam trips to showcase the Sultanate’s MICE offering, and participating in workshops, roadshows, and industry events.
