Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 625 distinctive hotels, resorts, residences, and unique hotel groups across 90 countries. With 350+ associates operating out of 35 locations worldwide - including over 70+ dedicated global sales professionals - the company brings competitive advantage to hotel owners, operators, and management companies, supporting the goals of its member hotels by providing strategic group, corporate, and leisure sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology, and individualized guest support.
Preferred also operates I Prefer Hotel Rewards, the world’s biggest loyalty program for frequent travelers, meetings and events planners, and corporate travel buyers, who favor the independent hotel experience. With a focus on flexibility, I Prefer extends personalized and value-rich benefits through its points-based redemption model, including cash-value reward certificates, exclusive member rates, monthly consumer offers, and desirable amenities at more than 625 participating properties worldwide. Complimentary to join, I Prefer has more than 5 million members currently enrolled.
Visit the Preferred Hotels & Resorts stand at B500 to connect with our passionate Global Sales team, ready to provide comprehensive solutions for corporate, association, and incentive travel planners that exceed expectations at best-in-class independent properties focused on meetings and incentive travel experiences.