With more than 20 years of service at the Maribor Tourist Board, I have gained comprehensive knowledge and insights into the tourism industry, particularly in promoting Maribor as a prime destination for travelers. Throughout my career, I have excelled in providing tourist information to diverse target groups. I have actively contributed to the preparation and enhancement of Maribor's tourism offerings. Through my participation in workshops, fairs, and tourism markets both domestically and internationally, I have played a pivotal role in promoting Maribor as a desirable destination. I have forged strong partnerships with other tourist companies and service providers on regional and national levels. Utilizing my expertise and knowledge, I have crafted tailor-made tourist offers for both individual clients and travel agencies. As the represenative of the Maribor Convention Bureau, I am responsible for providing professional assistance in organizing congresses and meetings, offering neutral information about conference capacities and providers, and facilitating advertising and promotion of business tourism products. Attending IMEX Frankfurt as a representative of the Maribor Convention Bureau offers a strategic opportunity to network, promote, learn, and strengthen our position in the global meetings and events industry, ultimately driving growth and prosperity for Maribor as a convention destination.