Fredrik is a Partner at Fieldwork, a leading brand experience agency from Norway, recognized for its innovative approach over nearly 20 years. Fieldwork has been on the Bea World Top 30 Event Agencies for the last years, and Fredrik has been named twice to Eventex´s “ 100 Most Influential People in the Events Industry” list. Fredrik and Fieldwork are also one of the early pioneers in 27Names, Europes best independent live-experience agencies.

Fredrik is passionate about branding, positioning and challenging the ordinary. He has advised global brands like Google, Netflix, Emirates, KPMG and PwC on creating bold, unforgettable brand experiences that resonate with audiences.

An advocate of untraditional, daring ideas, Fredrik believes in making experiences memorable through bold storytelling and creativity. Outside of work, he channels his curiosity and drive into long-distance running, often tackling marathons and beyond, because short is just an ordinary challenge.

My promise to myself, and Fieldwork´s brand promise to the world, will always be to challenge the ordinary. Traditional is boring and boring is traditional, and traditional will soon be forgotten.