With more than 20 years’ experience in association management, events and public affairs, Michiel Gen has built a career around connecting people, ideas and purpose. Working closely with professional and trade associations, corporate leaders and entrepreneurs, he ensures that content is not only relevant but also strategically aligned with business goals—facilitating meaningful connections among senior executives.

Michiel approaches his work much like he does his passion for cooking: it’s all about understanding the occasion, selecting the right ingredients, and bringing the ideal guests to the table. The result? Experiences that are impactful, purposeful, and memorable.

A regular contributor to industry publications and a frequent speaker at international conferences, Michiel shares insights on topics ranging from volunteer engagement to event design and the evolving role of associations in today’s world.

He currently serves as Chair of ASAE’s International Associations Advisory Council, where he continues to champion collaboration and innovation in international associations.