With a dynamic background in administration, operations management, and marketing communications, I currently serve as a Marketing & Communications Executive at the Sabah Convention Bureau. My role focuses on promoting Sabah as a premier destination for business events and incentive travel, fostering collaborations with international stakeholders, and enhancing the region’s visibility on the global MICE stage.

Backed by over a decade of experience across education, events, and talent management sectors, I bring a strategic mindset and creative flair to destination marketing. Completed entry level of Certified Congress Professional and also pursuing an Executive Master’s in administration & Operations Management, further equipping me to contribute meaningfully to sustainable MICE development.

At IMEX 2025, I look forward to exchanging ideas, forging partnerships, and showcasing East Malaysia’s unique offerings to the global business events community.