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Global Sales Manager
ALHI
Ana-Maria Cartas is the Global Sales Manager at Associated Luxury Hotels International (ALHI), with a strong background in sales and business development in the luxury hospitality industry. She is known for her creativity, leadership and ability to build meaningful client relationships that drive revenue and deliver exceptional experiences.
Passionate about sustainability, Ana-Maria holds a certificate in Sustainable Events Management from the Events Industry Council. She actively participates in initiatives and committees promoting sustainability in travel and hospitality, most recently joining the SITE Global Sustainability Committee. Her commitment to responsible business practices makes her a strong advocate for a sustainable future in the industry.
Date
Sustainability is no longer a buzzword—it’s a business imperative. But how can you ensure the hotels and venues you choose are truly walking the talk?
In this session, you’ll learn how to evaluate sustainability claims, set supplier expectations that go beyond greenwashing, and source partners aligned with your ESG goals. Using a fictional case study, we’ll compare a transparent hotel with one that lacks accountability.
Whether you’re planning an incentive or a large-scale conference, this session will empower you to make values-aligned sourcing decisions that resonate with your sustainability mission.
Learning outcomes:
Identify greenwashing red flags and learn to interpret hotel sustainability claims with a critical lens
Understand what best-in-class sustainability looks like in hotel/venue operations today
Design an effective RFP and evaluation checklist that clearly communicates your sustainability expectations to suppliers