Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Infos auf Deutsch
- Show more
CEO
#Meet4Impact
Geneviève LeClerc has 30 years’ experience in congress management and strategic consulting for associations and destinations. She works as a content curator, facilitator, speaker and trainer across the association meetings and business tourism industry, specializing in sustainability and social impact.
Geneviève is passionate about using design thinking to help organizations innovate with purpose.
In 2019, Geneviève founded #MEET4IMPACT with a vision to transform the business tourism industry by helping professionals create positive social impact. Through this work, she trains industry leaders and supports destination marketing organizations and associations as they define, manage, measure and communicate the social impact of their activities.
Geneviève has also developed an impact masterclass for professionals and co-created the BE Impactful Framework, a structured model for measuring the positive outcomes of events.
Outside work, Geneviève enjoys spending time outdoors, sharing meals with friends and sailing whenever she can.
Date
Events drive social, economic, and environmental change—but are we measuring their true impact? The event impact measurement platform ImpactAIQ revolutionizes impact assessment using AI-driven insights, real-time data and predictive analytics. Hear how this cutting-edge platform empowers organizers to track, optimize and communicate impact seamlessly.
Learning outcomes:
Discover how AI-powered analytics can transform event impact measurement
Align event outcomes with global sustainability goals using automated tools
Explore strategies for integrating diverse data sources into a unified impact framework
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits
* CMP/CEU Approved: 0.5 CE hour
* CSEP Approved
As the global events industry evolves, destinations are being challenged to move beyond minimizing negative impacts toward creating meaningful, regenerative value. Explore how Edmonton is embedding purpose into event design through innovative tools, community connection and global collaboration. Walk through Edmonton’s regenerative strategy, practical toolkit and case studies. Local initiatives will be linked to broader global goals, including the UN SDGs and impact planning. Leave equipped with insights, resources and real-world examples to start or deepen your own regenerative event journey.
Learning outcomes:
Understand the principles and spirit of regenerative tourism and how they apply to business events
Connect local event initiatives to broader global frameworks such as the SDGs and the IPCC’s legacy-driven approach
Gain resources and strategies to co-create events that generate long-term positive impact in host communities