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Owner
Sirk Serendipity
Martin Sirk founded Sirk Serendipity in 2019, a consultancy focused on meeting design, association strategy, destination development and the social and economic impact of meetings. Martin is widely known as a commentator, designer and moderator, advising destinations, international associations, tech start‑ups and event organizations, including IMEX. He currently serves as Curator of The Iceberg, a global advocacy platform for the meetings industry.
From 2002 to 2018, Martin was CEO of ICCA. Before that, he held senior roles with Hilton International, Brighton and Hove City Council and the British Tourist Authority, gaining years of experience working on meetings and projects in regions around the world.
Martin divides his time between Amsterdam and California when he is not traveling for client work.
Date
Whether you’re an association leader or an association events professional looking for a way to navigate the unprecedented challenges facing associations in our uncertain world today, this is the event for you. Led by expert global speakers, our collaborative program offers insight, inspiration and resolutions.
Topics include thriving in the AI era, understanding the forces shaping the future of associations, marketing and partnerships, navigating partnerships in a shifting global landscape, and more. The full program can be viewed, here.
This program is by invitation only. Please contact Laura Lewis if you are interested in attending: laura.lewis@imexevents.com
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 5.5 credits
* CSEP Approved
