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Innovation Leader
Maritz
Amy Kramer has more than 25 years' experience in innovation and experience design. She is passionate about helping companies create meaningful connections with their customers and partners, using innovation methods to elevate every touchpoint. As Innovation Leader for Maritz, Amy evaluates start‑ups and new ventures to identify opportunities that drive value and support long‑term business growth.
Amy works closely with partners and clients, serving as a collaborative, supportive leader for internal teams. Her focus includes enabling strategy, supporting new business development and guiding ideation efforts that fuel the company’s growth initiatives. She is committed to empowering teams to experiment, learn and design experiences that make a measurable impact.
Date
Measurement is key to driving event performance and attendee engagement. And to improving future events to meet organizational goals and create more engaging experiences. Explore strategy, techniques, tools and new data mechanisms and demonstrate how measurement can be applied to enhance every aspect of your event.
Learning outcomes:
Understand new methodologies and how analytics and new innovative tools can transform your event strategy
Discover practical applications to enhance attendee experiences and event outcomes
Measurement is key to driving event performance and attendee engagement. And to improving future events to meet organizational goals and create more engaging experiences. Explore strategy, techniques, tools and new data mechanisms and demonstrate how measurement can be applied to enhance every aspect of your event.
Learning outcomes:
Understand new methodologies and how analytics and new innovative tools can transform your event strategy
Discover practical applications to enhance attendee experiences and event outcomes
Measurement is key to driving event performance and attendee engagement. And to improving future events to meet organizational goals and create more engaging experiences. Explore strategy, techniques, tools and new data mechanisms and demonstrate how measurement can be applied to enhance every aspect of your event.
Learning outcomes:
Understand new methodologies and how analytics and new innovative tools can transform your event strategy
Discover practical applications to enhance attendee experiences and event outcomes