Jennifer Attersall joined Destination Canada in January 2020 with two decades’ experience in the business events industry. Now as Senior Director, Client Engagement, she inspires a global audience to host their incentives across Canada’s diverse destinations. Jennifer developed and implemented the organization’s first-ever global incentive strategy, increasing awareness of and improving Canada’s ranking as an incentive destination. She has also been pivotal in expanding the country’s incentive portfolio, fostering strategic partnerships and enhancing client engagement strategies.

Jennifer is a sought-after speaker in the incentive travel industry. She has moderated thought-provoking panels and spoken at major global conferences on topics ranging from cultural sustainability to the latest trends in incentive travel.

Jennifer serves as the VP of Education on the Executive Committee and is an International Board of Director for SITE, as well as serving on the Research Committee with the Incentive Research Foundation (IRF).