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Co-founder / Managing Partner
Event Design Collective
Roel Frissen, CMM is a Netherlands‑based entrepreneur who has been a pioneer in the meetings and events industry since 1999. Roel is the co‑founder of Event Design Collective (EDCo), a global consulting and training firm dedicated to transforming how events are conceived and delivered. Together with Ruud Janssen, he developed the Event Canvas™ methodology, a strategic framework that helps teams design events that drive intentional behavioral change.
As a trusted advisor and Managing Director, Roel brings years of experience in event design, strategy, design thinking and change management. His mission is to democratize event design and build the industry's capacity to create events that make a meaningful difference. Roel’s work enables leaders and teams to bridge the gap between event owners and planners by using a shared design language. The Event Canvas™ is freely accessible and used worldwide to prototype and shape purpose‑driven events.
Roel continues to inspire and train professionals globally, supporting teams as they design events that create real change—one event at a time.
Date
Discover how an event model canvas can transform your meeting planning cycle and create enhanced participant experiences that deliver on your business goals, from the practitioners who use it daily.
Learning outcomes:
Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events
Illustrate how this visual methodology aligns stakeholders
Find out how to become a Certified Event Designer and what the Event Design Certificate program entails
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits
* CSEP Approved
Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?
Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.
Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.
We look forward to seeing you all there!
Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?
Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.
Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.
We look forward to seeing you all there!