Business Tourism & Events - Strategic Lead
Birmingham and the West Midlands as a world-class destination for Business Tourism and Events. I shape the strategic direction of this vibrant sector-acting as the lead industry voice, driving growth, and showcasing everything the region has to offer to national and international markets.
Leading the Convention Bureau generating new business opportunities and delivering measurable results, focusing on attracting high-impact events that boost the economy, strengthen our reputation and create long lasting partnerships and telling our story on the global stage.
