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Sr. Director | Design Studio Strategist
Maritz
An industry veteran with over two decades of event operations and project management experience, Jennifer is as at home in a corporate boardroom as she is rolling up her sleeves on site to perfect an event experience. With a philosophical approach firmly rooted in leading with empathy and an acumen for strategic design, her work consistently delivers against the business objectives of multiple initiatives. Jennifer’s superpower is her authenticity and ability to quickly connect with her audience. A maven for collaboration, she celebrates an inclusive process that engages, empowers and ensures the buy-in of diverse stakeholder groups. Jennifer is a seasoned Maritz Master Designer and has played a key role in the Maritz experience design education program.
Date
Gain transformative concepts that challenge conventional wisdom and provoke serious rethinking. Explore how exhibitors, attendees and event organizers can collaborate to create a thriving event ecosystem, emphasizing the shift from transactional to experiential engagement, the importance of data-driven ROI measurement and the need for a collaborative approach. Be inspired to rethink your strategies and foster stronger relationships with all stakeholders for a more successful and engaging event experience.
Learning outcomes:
Discover the benefits of a collaborative approach to foster stronger relationships and a more successful event experience
Understand the shift from transactional to experiential engagement and how it can create a thriving event ecosystem
Learn the importance of data-driven ROI measurement in enhancing exhibitor and attendee experiences
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits
* CSEP Approved
Gain transformative concepts that challenge conventional wisdom and provoke serious rethinking. Explore how exhibitors, attendees and event organizers can collaborate to create a thriving event ecosystem, emphasizing the shift from transactional to experiential engagement, the importance of data-driven ROI measurement and the need for a collaborative approach. Be inspired to rethink your strategies and foster stronger relationships with all stakeholders for a more successful and engaging event experience.
Learning outcomes:
Discover the benefits of a collaborative approach to foster stronger relationships and a more successful event experience
Understand the shift from transactional to experiential engagement and how it can create a thriving event ecosystem
Learn the importance of data-driven ROI measurement in enhancing exhibitor and attendee experiences
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits
* CSEP Approved