Design to Change - Drive Change by Mastering Event Design Conversations

But we have discovered that as event designers have come to embrace the canvas for its analytical methodology and its strategy management, there is still more to master. Additionally, not every stakeholder understands the value of investing in event design in the first place. This book will detail that value.
Although it arrives more than four years later, this book is not a follow-up to the Event Design Handbook. And it is not a prequel. It comes not before or after the 2016 book in terms of its concepts. It is instead a companion piece. You do not need to have read either book first in order to understand the other.

The Event Design Handbook defines and describes the implementation of the Event Canvas in detail as the tool for event design. That same tool is embedded in this book. If you begin your journey into event design with that book, you can familiarize yourself with the Event Canvas first and then extend your reach for value, execution, and communication with this one. Alternately, you can read this book first to understand the value of design and the need to coordinate operations for that value; and then afterward dig deeper into the specific utilization of the Event Canvas tool with the Event Design Handbook. Reading either book or both in either order, the reader will better understand how events can be integral to and planned into any organization’s short-term and long-term goals.

In a world where change is constant, we experience change through a series of event experiences Planned events can be designed and doing so systematically, is a powerful collaborative opportunity for teams to guide the direction of change set by their leaders

In order to guide the change, leaders and their design teams need to have conversations. Conversations that need to be structured with clear language and a mental model around the desired outcomes for the Event Design Design to Change addresses the skills, knowledge and attitude you need to practice, to become proficient at having these conversations effectively. This will enable you to become a trusted advisor to guide change as an event owner or event designer in your organisation. See the full details around this groundbreaking book https://designtochange.online