Rebecca Hignett

Head of Delivery and Optimisation

IMEX Group

About the Speaker/Moderator

With a focus on leveraging technology for efficiency and innovation, Becca Hignett has been instrumental in transforming organisational processes in her role as Head of Delivery and Optimisation at IMEX.

Prior to joining IMEX, Becca’s work in the healthcare industry provided her with vast experience in operational leadership, technological transformation and quality assurance. She brings this experience to IMEX with an enthusiasm for driving positive change.

Matchmaking Information

Attending

Tech Innovation and AI

Unlock data-driven event success: Leverage growth strategies backed by IMEX insights

Speaker

Jonathan EastonGevme & Snapsight

Mark MaydonCrowd Connected

Moderator

Rebecca HignettIMEX Group

Wednesday, May 21, 2025

14:35 - 15:20 CEST

Inspiration Hub, Hall 9, Research Pod, Stand 9008

Education session

English

Speaker/Moderator's Sessions (1)

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Session

Tech Innovation and AI

Unlock data-driven event success: Leverage growth strategies backed by IMEX insights

Speaker

Jonathan EastonGevme & Snapsight

Mark MaydonCrowd Connected

Moderator

Rebecca HignettIMEX Group

Wednesday, May 21, 2025

14:35 - 15:20 CEST

Inspiration Hub, Hall 9, Research Pod, Stand 9008

Education session

English

Discover how leading event professionals harness the power of data to drive sustainable growth. Explore proven techniques for effective data collection and analysis, and uncover opportunities to boost engagement and revenue through informed decision-making. Gain practical, evidence-based strategies from industry experts.

Learning outcomes:

Apply lessons from event data for continuous improvement

Explore data collection methodology

Gain practical strategies for engagement

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved