Chief Commercial Officer
KOP | Exhibitions | Brand Experiences
Mieke is a self-proclaimed exhibition know-it-all, a disruptor of the status quo with a passion for building unforgettable experiences. As the Chief Commercial Officer at KOP Expo, she is the driving force behind the company’s growth, innovation and strategic vision.
She believes the traditional exhibition model is outdated and challenges the industry to create more immersive, shareable and sensory-rich experiences that leave a lasting impact.
Beyond exhibitions, Mieke is an advocate for women in exhibitions, for empowerment through talent, skills and authenticity. As a female leader she has plenty of hard-won lessons on navigating the industry to share, whether it’s turning challenges into opportunities, staying true to yourself, or proving that women belong at every decision-making table.
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