Legacy, education, connection, community: these are the aspirational goals for associations hosting events. Revenue generation, membership retention and growth, industry representation: these are the practical goals. Growth goals can be fast-tracked through the events you host. Selecting destinations that understand how to marry local intellectual capital, host support, 3-P sustainable thinking (the balance between people, planet and profit) and your need to leave your mark, can elevate the experience, please both stakeholders and participants and leave a legacy. Come away with practical suggestions and share your ideas for growing forward.

Learning outcomes:

Explore multiple opportunities where destinations can support associations

Know the questions to ask that go beyond rates-dates-space

Formulate ideas for legacy and growth

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 Credits

* CSEP Approved