Over the past 30 years, Belinda has helped associations around the world navigate challenges including evolving membership models, strategic planning that delivers a clear roadmap to the future, conducting research to generate evidence for informed decision making, and the practical application of AI in associations. Belinda regularly undertakes research into the association sector to identify emerging trends and opportunities shaping the future of the not-for-profit sector. She leads the Global Association Research Initiative, a major project designed to uncover the key challenges facing associations and explore how they can be successfully addressed. Belinda has authored many publications including Associations: A Legacy of Collaboration, Influence and Reinvention (2025) and Evolving Association Membership Models (2024). Her Association Annie: Herding Cats cartoons take a humorous look at the challenges of running associations.