Barbra Albrecht

Head Switzerland Convention & Incentive Bureau

Switzerland Tourism

switzerland.com/meetings

About the Speaker

Barbra Albrecht is head of the Switzerland Convention & Incentive Bureau (SCIB) and a member of the management board of Switzerland Tourism. She is responsible for business travel (business events including conferences, meetings and incentive travel) from Europe, North America and Asia, as well as destination weddings. She has won several awards in the international meetings industry, has served on the EMEA Foundation Council of MPI and is a founding member of the strategic alliance of national convention bureaus in Europe. Before joining Switzerland Tourism, Barbra Albrecht held sales and marketing positions in the international hotel industry and for the destination Montreux-Vevey.

Matchmaking Information

Attending

Impact

Closing the net zero gap: Urgent action needed

Speaker

David BaldigGeorge P. Johnson

Xavier GuilleminACCOR

Moderator

James LancasterAMI (Northstar Meetings Group)

Dienstag, 20. Mai 2025

11:05 - 11:50 CEST

Inspiration Hub, Hall 9, IMEX People and Planet Theatre, Stand 9007

Education session

English

Impact

Elevating event sustainability with ESG-driven agency, brand and destination thinking

Speaker

Barbra AlbrechtSwitzerland Tourism

Moammer Al MarzooqiAbu Dhabi Convention & Exhibition Bureau

Moderator

Angeles MorenoJack Morton Worldwide

Mittwoch, 21. Mai 2025

15:35 - 16:20 CEST

Inspiration Hub, Hall 9, Research Pod, Stand 9008

Education session

English

Trends and Research

Meetings outlook: Future predictions for the business of meetings

Speaker

Federico TojaMPI

Dienstag, 20. Mai 2025

12:05 - 12:35 CEST

Hall 9, Valley Room, Stand 9006

Education session

English

Speaker's Sessions (1)

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Session

Impact

Elevating event sustainability with ESG-driven agency, brand and destination thinking

Speaker

Barbra AlbrechtSwitzerland Tourism

Moammer Al MarzooqiAbu Dhabi Convention & Exhibition Bureau

Moderator

Angeles MorenoJack Morton Worldwide

Mittwoch, 21. Mai 2025

15:35 - 16:20 CEST

Inspiration Hub, Hall 9, Research Pod, Stand 9008

Education session

English

Environmental, social, and governance (ESG) is paramount. Explore the essential role of sustainable destination thinking in shaping the future. Discover the framework for achieving triple impact—environmental, social and economic. Be inspired by real-world case studies that showcase tangible results, setting the stage for a thought-provoking panel discussion. Hear from destination representatives as they share their ESG-focused sustainability initiatives and explore key questions around balancing business objectives with environmental and social responsibility.

Learning outcomes:

Balance sustainability with business objectives

Empower your clients, team and partners to drive positive change

Gain practical strategies to deliver more measurable, sustainable events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning,0.75 credits

* CMP/CEU Approved: 0.75

* CSEP Approved