Sustainability is no longer a buzzword—it’s a business imperative. But how can you ensure the hotels and venues you choose are truly walking the talk?

In this session, you’ll learn how to evaluate sustainability claims, set supplier expectations that go beyond greenwashing, and source partners aligned with your ESG goals. Using a fictional case study, we’ll compare a transparent hotel with one that lacks accountability.

Whether you’re planning an incentive or a large-scale conference, this session will empower you to make values-aligned sourcing decisions that resonate with your sustainability mission.

Learning outcomes:

Identify greenwashing red flags and learn to interpret hotel sustainability claims with a critical lens

Understand what best-in-class sustainability looks like in hotel/venue operations today

Design an effective RFP and evaluation checklist that clearly communicates your sustainability expectations to suppliers