Head of Associations & Sectors
VisitScotland
Rory Archibald is Strategic Lead for Business Events at VisitScotland. He develops initiatives that position Scotland as a global business events destination, with a focus on sustainability, inclusion and long-term legacy.
Rory is also Founder of New Intent, an organization that helps the global business events sector embed human rights and equity into its strategies and working practices.
He serves as a Board Member of the LGBT Meeting Professionals Association and is an active member of the ICCA UK & Ireland Chapter committee. Rory also serves on the Social Impact and Global Leadership Committees at Destinations International.
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