For buyers interested in Singapore and the wider Asia Pacific region. Learn about using the Event Canvas™ Methodology. Experience event design firsthand, apply the methodology to a case study, explore empathy mapping, and prototype event designs.
Register by emailing Tracy at mbs@cww.travel
Presented by Marina Bay Sands in collaboration with Event Design Collective GmbH

Learning outcomes:

Apply the Empathy Map, Event Canvas and Event Delta to analyze stakeholder behavior

Prototype event designs

Articulate the purpose of event design using the Event CanvasTM Methodology

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 4 Credits

* CSEP Approved

Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved

Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved

Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers? 

Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.

Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers. 

We look forward to seeing you all there! 

Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved

Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved

Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?

Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.

Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.

We look forward to seeing you all there!

Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved

Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved