Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits

* CSEP Approved

Sponsors

Washington DC

Destination DC

Allianz MiCo Milano Convention Centre

We’re encouraged to play when we’re young, and yet when we grow up we’re told to stop playing and wasting time. But why should children have all the fun when play is the most powerful way to spark fresh ideas to improve or develop new events, products or services. When children play, they develop essential skills in communication, collaboration and creativity. Discover the art and science of how play can be harnessed to unlock potential to generate innovative ideas that will increase engagement, retention and value to your organization or brand.

Learning outcomes:

Be inspired by thought provocations and unexpected perspectives for a playful approach to ideation

Gain scientific insights on why play is essential to enhance creativity and innovation

Take away methods to increase your skillsets and practice with your organization and teams