Founder
The MICE Blog
Irina Graf helps destinations, hotels and events stay relevant in a world of infinite scrolling.
With more than 12 years' experience working with the international meetings industry, social media and content, Irina helps destinations, hotels, venues and events earn attention in a crowded digital environment.
Her approach is built around a simple idea: being good isn’t enough if nobody is talking about you. Through strategic B2B storytelling and social-first content, Irina helps brands stay visible, shape how people see them and remain part of the conversation.
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