One does not simply walk into Hobbiton... But YOU can at IMEX! The 100% Pure New Zealand stand (B320) will house a full-scale Hobbit Hole, complete with real grass and gardens. Stop by to discuss the amazing event opportunities at the Hobbiton Movie Set, from feasts to tours. Meet the rest of the New Zealand business events partners ready to help you plan your best-ever conference programme or incentive itinerary.