In 2023 a joint task force from Germany, Austria and the Netherlands launched the world’s first meetings industry reverse pitch at IMEX Frankfurt. The multimedia booth created a buzz, press picked up on the disruptive approach and The Event Experiment began. Many news articles and press releases, two bachelor theses, a wide-scale survey and a lot of talks at conferences and industry meetings later, The Event Experiment is wrapping up. Come to learn from two intense years of exploration about how to make pitches, tenders and RFPs future-proof and more sustainable.

Learning outcomes:

Gain strategies to be successful with pitches

Save resources in responding to tenders

Avoid weeks of work with no purpose