Convention Bureau Italia is a private national authority promoting tourism within the Meeting Industry.

Convention Bureau Italia was established in June 2014 and has since become the go-to authority for anyone looking to organize an event in Italy.

With a network of roughly 3,500 entities, including local convention bureaus (CBs), destination management organizations (DMOs), tourist boards, and a variety of private companies such as congress centers, hotels and hotel chains, professional conference organizers (PCOs), destination management companies (DMCs), and other service providers, CBItalia is at the forefront of promoting Italy as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

CBItalia serves as a knowledgeable first point of contact and a thorough source of information for those considering Italy for their events.

We are dedicated to supporting both Italian and international event planners by offering unbiased advice, with a keen focus on the logistical requirements of the event and, most importantly, its goals.

OUR PROJECTS:

Italy at Hand - the Event, is a four-day gathering featuring intense interactions between highly qualified buyers and some of the top MICE operators of Made in Italy. With over 2,000 B2B meetings, original and engaging activities for guests, and the undeniable beauty of Italy taking center stage, the event is a true highlight. Italy at Hand is held annually in different destinations with the goal of highlighting Italy’s unique feature of being the ‘multi-destination’ par excellence.

We have been to Bologna, Roma, Milano, Torino, Naples and Venice and this year we will be in Palermo in November.

Italy at Hand – Homebound, is a spin-off of Italy at Hand – The Event, which consists in ‘Premium’ fam trip in different Italian destinations, designed to highlight Italy’s jaw-dropping line-up of destinations and activities available to International buyers interested in Italy as a MICE destination.

Italy at Hand - International consists of a series of roadshows that bring the best of the Italian meeting industry directly to your city. With strategically planned stops, this exclusive event allows you to connect with top Italian suppliers through a dynamic B2B Workshop, fostering valuable partnerships, discovering new opportunities, and experiencing the excellence of Made in Italy MICE.

Italian Knowledge Leaders was launched in 2021 with the aim of involving and supporting the Italian academic community in its pursuit of innovation, expertise, and culture. In a world in which ideas, technology, and creativity are increasingly central to many sectors, we believe that the MICE industry has the duty and privilege to foster connection and collaboration among institutions, researchers, and specialists from across the globe, in order to create a much more knowledge-based society. In partnership with ENIT (Italian National Tourism Body) and CRUI (Italian Association of University Rectors), CBItalia cooperates with Italian Knowledge Leaders to sensitise and assist them in conference bidding processes to develop and promote “Knowledge Destinations”.

Italy for Weddings & The Event (IfW) project is designed for our wonderful Italian Wedding Destinations and for the industry’s operators to promote their offers and locations within the Destination Wedding sector. IfW assists operators in learning about the market’s trends, with the possibility of receiving personalised promotion and research, training with experts, and a lot more.

IfW is a 360 degrees service dedicated to you and to all of the industry’s operators that wish to invest and self-promote in the wedding sector.

Sustainable Events Industry

Convention Bureau Italia, in collaboration with the Ministry of Tourism and ENIT, has developed the Sustainability Project through the creation of a Handbook dedicated to the topic and the creation of a major Assessment on the degree of sustainability of the Italian meeting industry open to all national MICE operators.