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With a 20-year career spanning advertising, marketing, demand creation, communications planning and event programming, Alexandra is a champion of client success. She has mastered the art of listening for results-driven insights, translating complex challenges into strategic opportunities, and equipping internal teams to deliver high-impact campaigns and experiences. Her expertise has shaped mission-critical initiatives for global brands such as Oracle, Panasonic, ESAB, FedEx and Hilton Worldwide—helping them engage audiences, drive demand and create lasting brand connections.
Date
When high-quality experiences and creative concepts are in the spotlight, collaboration between event planners and agencies is more important than ever. Hear from a panel of seasoned event planners and agency professionals on building thriving partnerships to drive event success. Uncover practical strategies for fostering more collaborative relationships.
Learning outcomes:
Gain a deeper understanding of the priorities of both event planners and agency professionals, uncovering practical strategies for fostering more collaborative relationships
Discover how event planners and agencies can better support one another, elevating their collective capabilities to drive greater event success
Explore evidence-based arguments and expert perspectives to forge stronger, more productive planner-agency alliances
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 4: Destination Readiness and Capacity, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved
