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With more than 15 years' industry experience, Greg leads Abbey's conference division, managing a team of 25 people working on national and international association conferences in Ireland, the UK and internationally. He brings extensive expertise in the areas of business development, event management and people management. His portfolio includes successful partnerships with some of Ireland and the UK's leading organizations.
Greg was Chair of the Association of Irish Professional Conference Organisers in 2024 and today continues to shape industry standards through his contributions to key business events and industry working groups. Beyond conferences, he volunteers with an organization called Golf4All, which introduces children with special needs to the game of golf.
Date
Legacy, education, connection, community: these are the aspirational goals for associations hosting events. Revenue generation, membership retention and growth, industry representation: these are the practical goals. Growth goals can be fast-tracked through the events you host. Selecting destinations that understand how to marry local intellectual capital, host support, 3-P sustainable thinking (the balance between people, planet and profit) and your need to leave your mark, can elevate the experience, please both stakeholders and participants and leave a legacy. Come away with practical suggestions and share your ideas for growing forward.
Learning outcomes:
Explore multiple opportunities where destinations can support associations
Know the questions to ask that go beyond rates-dates-space
Formulate ideas for legacy and growth
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 Credits
* CSEP Approved
