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Managing Director
INVNT
With more than 25 years’ experience in the industry, Claudia works with global brands to advance and fulfill their brand storytelling strategies. She’s had the privilege of working with leading multinational corporations across a range of sectors spanning technology, financial and professional services, FMCG and healthcare.
As Managing Director - INVNT EMEA, she leads cross-functional teams in the ideation and implementation of award-winning integrated brand marketing campaigns. Her successful leadership is evident by INVNT EMEA agency’s growth since she took the helm in 2020.
A first generation American growing up in Germany, England and the US, Claudia has lived in London for the last 14 years and spends any downtime she has scurrying around her two sports-fanatic boys and eating the delights produced by her chef-skilled husband.
Date
Struggling to measure event ROI in today’s data-driven world? Learn from ICE’s new Good, Better, Best Guide to ROI Measurement—a practical framework launching this fall. Hear real-world examples, actionable insights and proven strategies to cut through the noise and focus on what truly matters for event success. Be part of shaping the future of event ROI.
Learning outcomes:
Clarity on metrics: Identify the most impactful metrics for measuring event ROI effectively
Proven strategies: Discover real-world examples of good, better and best practices to enhance your event outcomes
Actionable framework: Gain early access to a new, practical ROI framework designed to boost confidence in your event measurement strategies
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved