Struggling to measure event ROI in today’s data-driven world? Learn from ICE’s new Good, Better, Best Guide to ROI Measurement—a practical framework launching this fall. Hear real-world examples, actionable insights and proven strategies to cut through the noise and focus on what truly matters for event success. Be part of shaping the future of event ROI.

Learning outcomes:

Clarity on metrics: Identify the most impactful metrics for measuring event ROI effectively

Proven strategies: Discover real-world examples of good, better and best practices to enhance your event outcomes

Actionable framework: Gain early access to a new, practical ROI framework designed to boost confidence in your event measurement strategies

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved