Head of Content
WXO: World Experience Organization
Mike Goldsmith is Head of Content for the World Experience Organization (WXO).
WXO is the global authority on the $12 trillion experience economy. With more than 1,000 members across 40-plus countries, WXO connects experience designers, creators, makers, investors and promoters.
Mike is responsible for WXO's content strategy as well as planning for London Experience Week, the world's first dedicated city-wide celebration of the experience economy, which took in the World Experience Summit, the WXO Awards plus a city-wide experience safari.
Before joining WXO, Mike enjoyed an award-winning career launching live events, websites, magazines, apps and more for Future plc, Reach plc and The Beano. Working across videogames, film and music, Mike has worked with brands including O2, Sky Movies, Sony, Nintendo, Thomann and PC World.
As a journalist, he interviewed Aphex Twin, Shirley Collins, Hideo Kojima, Bruce Campbell and Arthur C. Clarke.
Date

Learn five psychological ingredients to make experiences pop. Go beyond technology and opinion to find out what audiences really want from experiences and how you can deliver it. Join World Experience Organization members from around the globe at this exclusive to IMEX campfire.
Learning outcomes:
Discover what live audiences really want from an experience
Network and interact with the WXO community, both live and online