General Manager - UK & Europe
SongDivision
Sam is SongDivision General Manager for the UK and Europe. He is an in-demand, award-winning MC/facilitator for Spice Magazine, Eventex, PCMA, MEA, M&IT and Connect Corporate. He supports consulting, finance, pharmaceutical and tech organizations to amplify their culture, engage, unite and motivate their people, reinforce their organizational values, goals and strategies through the science-backed power of music and song writing.
He has hosted and facilitated more than 800 in-person, virtual and hybrid experiences including musical team-building workshops, gala awards events and product launches on four continents.
Sam holds a Degree in Classical Music Studies from the Sydney Conservatorium of Music and is an accredited Wiley DiSC Facilitator.
Date
Come and join us for the ultimate fusion of elevated team building & practical learning & development.
This immersive session harnesses the universal language of music to foster team cohesion and enhance workplace dynamics. Meeting professionals will learn ways to cultivate stronger, more unified teams for their clients or within their organizations.
In this session, you will:
1. Engage in hands-on activities that illustrate building and maintaining trust within teams.
2. Learn to recognize and appreciate the unique strengths each team member brings to the table.
3. Gain insights into what motivates you and your colleagues. Develop a deeper understanding of team dynamics to create a supportive and thriving work environment.
“We have worked with SongDivision over 10 years in a number of capacities. At first, SongDivision caught our eye as an exhibitor who had real passion and energy for their product and always went over and above in promoting themselves in engaging ways around the shows. This relationship developed so that by IMEX in Frankfurt 2018 we were using SongDivision on every day of the show – providing musical interludes between education sessions on EduMonday; providing music in our registration, cloakroom and food court areas, as well as the Song Division team conducting education sessions during the show.
The culmination and the biggest event was the IMEX Gala Dinner. We knew that we could count on the Song Division team to make it a great evening – we’d seen them in action before – but I was truly delighted at the amazing responses we got from our guests to the band. So many people came up to me after the event and told me that it was the best band we’d ever had!
Of course, the Song Division crew were on the show floor early the next morning – playing music and meeting clients. Their stamina was incredible!”
Carina Bauer, CEO, IMEX Group
Come and join us for the ultimate fusion of elevated team building & practical learning & development.
This immersive session harnesses the universal language of music to foster team cohesion and enhance workplace dynamics. Meeting professionals will learn ways to cultivate stronger, more unified teams for their clients or within their organizations.
In this session, you will:
1. Engage in hands-on activities that illustrate building and maintaining trust within teams.
2. Learn to recognize and appreciate the unique strengths each team member brings to the table.
3. Gain insights into what motivates you and your colleagues. Develop a deeper understanding of team dynamics to create a supportive and thriving work environment.
“We have worked with SongDivision over 10 years in a number of capacities. At first, SongDivision caught our eye as an exhibitor who had real passion and energy for their product and always went over and above in promoting themselves in engaging ways around the shows. This relationship developed so that by IMEX in Frankfurt 2018 we were using SongDivision on every day of the show – providing musical interludes between education sessions on EduMonday; providing music in our registration, cloakroom and food court areas, as well as the Song Division team conducting education sessions during the show.
The culmination and the biggest event was the IMEX Gala Dinner. We knew that we could count on the Song Division team to make it a great evening – we’d seen them in action before – but I was truly delighted at the amazing responses we got from our guests to the band. So many people came up to me after the event and told me that it was the best band we’d ever had!
Of course, the Song Division crew were on the show floor early the next morning – playing music and meeting clients. Their stamina was incredible!”
Carina Bauer, CEO, IMEX Group
Come and join us for the ultimate fusion of elevated team building & practical learning & development.
This immersive session harnesses the universal language of music to foster team cohesion and enhance workplace dynamics. Meeting professionals will learn ways to cultivate stronger, more unified teams for their clients or within their organizations.
In this session, you will:
1. Engage in hands-on activities that illustrate building and maintaining trust within teams.
2. Learn to recognize and appreciate the unique strengths each team member brings to the table.
3. Gain insights into what motivates you and your colleagues. Develop a deeper understanding of team dynamics to create a supportive and thriving work environment.
“We have worked with SongDivision over 10 years in a number of capacities. At first, SongDivision caught our eye as an exhibitor who had real passion and energy for their product and always went over and above in promoting themselves in engaging ways around the shows. This relationship developed so that by IMEX in Frankfurt 2018 we were using SongDivision on every day of the show – providing musical interludes between education sessions on EduMonday; providing music in our registration, cloakroom and food court areas, as well as the Song Division team conducting education sessions during the show.
The culmination and the biggest event was the IMEX Gala Dinner. We knew that we could count on the Song Division team to make it a great evening – we’d seen them in action before – but I was truly delighted at the amazing responses we got from our guests to the band. So many people came up to me after the event and told me that it was the best band we’d ever had!
Of course, the Song Division crew were on the show floor early the next morning – playing music and meeting clients. Their stamina was incredible!”
Carina Bauer, CEO, IMEX Group

Our industry faces, and has faced down, many challenges from pandemics to economic crises. It's easy to blame these obstacles, but to truly succeed, we need solutions. Experienced leaders share real examples, case studies and actionable strategies. Gain tangible ideas to make your event unique, engaging and unforgettable, no matter the challenge.
Learning outcomes:
Apply real examples from events that have succeeded in spite of all the challenges
Explore ideas and experiences that transcend the norm
Discover a framework for thinking outside the event design box
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 4: Destination Readiness and Capacity, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved
Come and join us for the ultimate fusion of elevated team building & practical learning & development.
This immersive session harnesses the universal language of music to foster team cohesion and enhance workplace dynamics. Meeting professionals will learn ways to cultivate stronger, more unified teams for their clients or within their organizations.
In this session, you will:
1. Engage in hands-on activities that illustrate building and maintaining trust within teams.
2. Learn to recognize and appreciate the unique strengths each team member brings to the table.
3. Gain insights into what motivates you and your colleagues. Develop a deeper understanding of team dynamics to create a supportive and thriving work environment.
“We have worked with SongDivision over 10 years in a number of capacities. At first, SongDivision caught our eye as an exhibitor who had real passion and energy for their product and always went over and above in promoting themselves in engaging ways around the shows. This relationship developed so that by IMEX in Frankfurt 2018 we were using SongDivision on every day of the show – providing musical interludes between education sessions on EduMonday; providing music in our registration, cloakroom and food court areas, as well as the Song Division team conducting education sessions during the show.
The culmination and the biggest event was the IMEX Gala Dinner. We knew that we could count on the Song Division team to make it a great evening – we’d seen them in action before – but I was truly delighted at the amazing responses we got from our guests to the band. So many people came up to me after the event and told me that it was the best band we’d ever had!
Of course, the Song Division crew were on the show floor early the next morning – playing music and meeting clients. Their stamina was incredible!”
Carina Bauer, CEO, IMEX Group