Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Infos auf Deutsch
- Show more
Chief Marketing Officer
Bostrom
Jeanne Sheehy, MBA, AAiP, is Chief Marketing Officer and Co-Owner at Bostrom, an AMC Institute-accredited association management company serving nearly 30 trade and professional associations.
A recognized authority on AI adoption, global expansion and value-driven marketing for associations, Jeanne leads Bostrom's AI Strategy and speaks nationally on artificial intelligence, revenue diversification and association marketing strategies tied to measurable growth.
She recently co-presented Reimagining Meetings Through AI-Driven Design at IMEX Frankfurt and moderated The Intelligence Advantage panel at AMCs Engaged, where she received the AMC Institute Chair Award.
Jeanne serves on the Institute for Organization Management faculty at the U.S. Chamber of Commerce and is a past Chair and strategic marketing advisor to the AMC Institute Board.
She holds an MBA from Rockhurst University and a BSc in Business Administration from the University of Missouri.
Date
As the meetings and events industry evolves, professionals must stay ahead of emerging trends and skill demands. Based on insights from the latest professional skills reports, explore the top capabilities shaping the future of global meetings. From AI-driven efficiencies to advanced leadership strategies, gain actionable insights to enhance your career and future-proof your organization.
Learning outcomes:
Identify the top emerging skills, including AI integration, strategic problem-solving, and leadership development that will define the next era of the meetings industry
Leverage how digital tools, automation, and data-driven decision-making can enhance event planning, attendee engagement and operational success
Adapt to evolving client and stakeholder expectations and meet the increasing demand for innovation, sustainability and personalization in global meetings and events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 Credits
* CSEP Approved
